The NitrOlympX at Hockenheimring is all about adrenaline, power, speed and action. From 17th to 19th August, the HP stars of European drag racing will be celebrating an extreme, high-speed event on the Rico Anthes Quartermile. But you don’t have to be there to get the ultimate HP kick, as things are also cranked up for NitrOlympX online.

The event’s website www.nitrolympx.de has been given a full technical and visual makeover. The aim of reworking the site was to create a modern design that conveys the emotions of drag racing through an online medium, arranging the multitude of information and impressions in a clear and easily accessible way. And it’s not just the loyal fans of popular cult events who will really enjoy discovering the new website, which was developed in partnership with advertising agency Pixelschupser from Neustadt an der Weinstraße. The innovative design, large images, gimmicks galore and multimedia impressions mean that even newbies can easily get the Nitro bug. Have a browse…